Krafton India has led a funding round in Indore-based hyperlocal community platform Shuru, marking its latest push into the country’s broader digital ecosystem beyond gaming. The size of the funding round was, however, not disclosed.
The round also saw Shuru’s existing backers, including Omidyar Network India and Eximius Ventures, participate.
Krafton India is the local unit of the South Korean maker of Battlegrounds Mobile India. While the companies did not disclose the deal size, the investment adds to Krafton India’s $200 million-plus commitment to Indian startups since 2021, largely across gaming, entertainment and allied sectors.
Krafton said the partnership will help it deepen its engagement with regional audiences, strengthen its grassroots-level community connect, and extend the reach for its games across local markets in India.
Founded by Mayank Bhangadia and Harsh Chhabra, Shuru is a location-based social app that provides general trending updates, local shop information, buy-sell listings, and classifieds, helping local communities. It claims to serve over 2 million monthly active users and has crossed 10 million total installs across 650,000 locations in India.
“The hyperlocal digital ecosystem in India holds immense promise, and we see it as a vital driver of connectivity and community engagement. Shuru is uniquely positioned to lead this transformation in India," said Sean Hyunil Sohn, CEO of Krafton India.
Bhangadia, an IIT Delhi alumnus, earlier co-founded Roposo, a short-video app that claims to have surpassed 100 million users before its acquisition by InMobi’s Glance. Chhabra, his co-founder at Shuru, previously led product at Roposo and also founded parenting platform GoParento.
"As we continue to grow, we're unlocking unprecedented opportunities for civic engagement, local updates, and business development — and we're just getting started. The partnership with Krafton India opens unparalleled opportunities for Shuru to innovate and scale," said Bhangadia, who is the CEO.
The company’s early backers include Kunal Bahl and Rohit Bansal (cofounders of Snapdeal), and Shastra VC.
In March, Krafton acquired a 75% stake in Nautilus Mobile, the Pune-based game studio behind the Real Cricket franchise, for Rs 118 crore from JetSynthesys. That deal marked Krafton’s first majority acquisition in the Indian market.
The round also saw Shuru’s existing backers, including Omidyar Network India and Eximius Ventures, participate.
Krafton India is the local unit of the South Korean maker of Battlegrounds Mobile India. While the companies did not disclose the deal size, the investment adds to Krafton India’s $200 million-plus commitment to Indian startups since 2021, largely across gaming, entertainment and allied sectors.
Krafton said the partnership will help it deepen its engagement with regional audiences, strengthen its grassroots-level community connect, and extend the reach for its games across local markets in India.
Founded by Mayank Bhangadia and Harsh Chhabra, Shuru is a location-based social app that provides general trending updates, local shop information, buy-sell listings, and classifieds, helping local communities. It claims to serve over 2 million monthly active users and has crossed 10 million total installs across 650,000 locations in India.
“The hyperlocal digital ecosystem in India holds immense promise, and we see it as a vital driver of connectivity and community engagement. Shuru is uniquely positioned to lead this transformation in India," said Sean Hyunil Sohn, CEO of Krafton India.
Bhangadia, an IIT Delhi alumnus, earlier co-founded Roposo, a short-video app that claims to have surpassed 100 million users before its acquisition by InMobi’s Glance. Chhabra, his co-founder at Shuru, previously led product at Roposo and also founded parenting platform GoParento.
"As we continue to grow, we're unlocking unprecedented opportunities for civic engagement, local updates, and business development — and we're just getting started. The partnership with Krafton India opens unparalleled opportunities for Shuru to innovate and scale," said Bhangadia, who is the CEO.
The company’s early backers include Kunal Bahl and Rohit Bansal (cofounders of Snapdeal), and Shastra VC.
In March, Krafton acquired a 75% stake in Nautilus Mobile, the Pune-based game studio behind the Real Cricket franchise, for Rs 118 crore from JetSynthesys. That deal marked Krafton’s first majority acquisition in the Indian market.
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