The Delhi High Court on Thursday restrained Patanjali Ayurved from airing any television advertisements that disparage Dabur India’s Chyawanprash products. The decision was issued in response to Dabur India’s petition seeking an injunction against the alleged defamatory advertising campaign.
The court allowed Dabur’s plea for an interim injunction, preventing Patanjali from telecasting any further disparaging commercials. The matter had first come up on December 24, when the court issued summons and notices to Patanjali Ayurved on Dabur's request for interim relief.
Dabur informed the court that despite the summons, Patanjali Ayurved aired 6,182 advertisements over the previous weeks. Dabur alleged these ads falsely promoted Patanjali's product as being made with over 51 herbs, while it actually used only 47. Dabur argued this amounted to spreading misinformation among consumers.
“They refer to us as ordinary. They make a market leader ordinary,” Dabur India had said during the previous hearings. The company holds a 61.6% market share in the Chyawanprash segment.
The petitioner had also raised concerns over Patanjali’s commercial claim that only those with Ayurvedic and Vedic knowledge can make the original Chyawanprash, implying Dabur’s product was inferior. Additionally, Dabur alleged that Patanjali's product contained mercury and was unfit for children's consumption.
The court's order temporarily halts Patanjali’s campaign.
The court allowed Dabur’s plea for an interim injunction, preventing Patanjali from telecasting any further disparaging commercials. The matter had first come up on December 24, when the court issued summons and notices to Patanjali Ayurved on Dabur's request for interim relief.
Dabur informed the court that despite the summons, Patanjali Ayurved aired 6,182 advertisements over the previous weeks. Dabur alleged these ads falsely promoted Patanjali's product as being made with over 51 herbs, while it actually used only 47. Dabur argued this amounted to spreading misinformation among consumers.
“They refer to us as ordinary. They make a market leader ordinary,” Dabur India had said during the previous hearings. The company holds a 61.6% market share in the Chyawanprash segment.
The petitioner had also raised concerns over Patanjali’s commercial claim that only those with Ayurvedic and Vedic knowledge can make the original Chyawanprash, implying Dabur’s product was inferior. Additionally, Dabur alleged that Patanjali's product contained mercury and was unfit for children's consumption.
The court's order temporarily halts Patanjali’s campaign.
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