Good Morning Britain star Adil Ray took a brutal swipe at Joey Essex in a "car crash interview".
During Monday's (August 18) edition of the hit ITV programme, Adil and his co-host Kate Garraway updated viewers on the latest news from across the UK and around the world.
They were joined in the studio by Sean Fletcher, who delivered the rest of the day's news, while Laura Tobin presented regular weather forecasts live from Kew Gardens.
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Elsewhere in the show, Kate and Adil interviewed reality TV star Joey Essex about his upcoming boxing debut.
However, the chat quickly became awkward when Adil jokingly called Joey a "baked bean" and referenced his salary.
GMB fans also noticed the tension, with many sharing their discomfort on X (formerly Twitter).
"Car crash interview. Adil seriously needs to never be on TV again," one person wrote, with another adding: "I've just watched the worst interview ever recorded on TV. Adil Ray trying to be funny and belittling Joey Essex. Cringe."
A third said: "How awkward is this interview with Joey Essex. Literally the interview has gone down south."
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