Clarkson's Farm sparks huge complaint as beloved star speaks out

Customers at Jeremy Clarkson's farm shop were left furious after the Cotswolds shop in Oxfordshire implemented a new rule. The former Top Gear presenter has been the owner of the Diddly Squat Farm in Chadlington since 2008, but the sprawling acres of land have only become a tourist attraction in recent years after becoming the prime location of his Amazon Prime series, Clarkson's Farm.

Viewers first gained insight into Jeremy's transition to life as a farmer in 2021 as they tuned into his often hilarious attempt to run a successful farm. Following the show's success and multiple renewals, the 64-year-old and his partner Lisa Hogan opened the Diddly Squat Farm Shop in 2020, which proved to be a hit as fans arrived from all over to sample some homegrown produce.

Their brand expanded in 2024 when a pop-up shop sprang up on the grounds of the couple's pub, The Farmer's Dog. The tent outside the pub also includes a butcher's Hops and Chops, a food van, The Farmer's Puppy, and a merchandise stand for Clarkson's Farm fans.

But, despite the popularity of the various items on offer for its thousands of visitors, not all customers were impressed with a major rule. Taking to X/Twitter to address the complaint directly to Jeremy, one fan questioned: "Why won't you accept cash at your shop? Do you support digital currency? Bad move, my son."

To which the Grand Tour presenter promptly responded: "I'm with you. But it's just completely impractical, I'm afraid." Another fan chimed: "If you take cash, you have a near impossible task of trying to find a bank on the high street that's not been closed down, to deposit said cash.

"The amount that Diddly Squat Farm Shop takes would be dangerous to have just lying around. Cash is king, just not practical anymore, unfortunately."

This comes just months after Lisa weighed in on their cashless policy after one visitor penned their complaint beneath a video of the farm's official Instagram account. The fan warned of the privacy-killing risks of a cashless society - including increased exposure to hackers and fraudsters.

In the lengthy post, they penned: "Visited the farm shop and bar on the weekend. Why card only? Please consider accepting cash, too." They also claimed that "if cash dies, your location and purchases will be tracked automatically. You won't be able to opt out or unsubscribe.

"People in abusive situations are often financially reliant on their abuser. If cash is removed, their way out will be that much harder or close to impossible.

They concluded: "Elderly, blind and people with disabilities will struggle. Many people can't or don't know how to use technology. They would also be vulnerable to scams and other technological difficulties. #keepcashalive."

In a response from her personal account, Lisa commented: "I agree with you on so many levels." To which the complainant replied: "Good to hear, hope you make the change."